Lower-income individuals have long been represented as the face of thrifting, but research has shown a massive shift in the socio-economic demographics of thrifters in the past decade. Which demographic actually thrifts the most, and what consequences does this entail?
Research
Has the Stigma Surrounding Secondhand Shopping been Eliminated?
Buying secondhand has become popular throughout the years. Before becoming trendy, walking into thrift stores were highly stigmatized and was seen to be for people who couldn’t afford new clothes. The clothes inside a thrift store were even seen as dirty because they were used. Business reporter for Chicago Tribune […]