Who Thrift Shops?

Lower-income individuals have long been represented as the face of thrifting, but research has shown a massive shift in the socio-economic demographics of thrifters in the past decade. Which demographic actually thrifts the most, and what consequences does this entail?

Has the Stigma Surrounding Secondhand Shopping been Eliminated?

Buying secondhand has become popular throughout the years. Before becoming trendy, walking into thrift stores were highly stigmatized and was seen to be for people who couldn’t afford new clothes.

A Thrifting Guidemap: How to find Grails in the Thrift Store

Thrifting is unlike any other retail experience. Each rack holds its own unique items, some could have been sold a few weeks ago online, while others could be decades old.

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